Mexico | Grupo - Terruno Nayarita ~ Filter

Grupo Terruno Nayarita (GTNay) is a society of coffee producers in the Mexican state of Nayarit. Extending from Mexico's pacific coast up into the Sierra Madre mountain's, Nayarit is an agricultural state of stunning geologic diversity whose volcanic peaks are contrasted with sweeping tropical plains. The convergence of altitude, volcanic soil and sparse population results in numerous mircoclimates suitable for coffee cultivation. 

Nayarit also happens to be the northern-most coffee growing region in the americas. Tied into the structure of GTNay is a coffee quality positive feedback loop. Member Co-ops receive price premiums for high-quality lots, thus incentivising producers to implement proven picking and growing best practices. GTNay also encourages agro-diversity. It advocates for it's producer members to invest in crops other than coffee, such as pineapple, avocado or corn. Such an approach serves as an economic fallback during low-yielding coffee harvests.